An address that’s quite rare in Saint-Germain- des-Pres. Contemporary design and luxury, without ostentation. This is how people seeLa Villa Madame, a little jewel of a hotel right in the heart of Paris’ Left Bank neighborhood. This Villa is managed by a young director, Elsa Morichau-Beauchant, a Vatel Paris 2011 alumnus. Yes, you heard it right: 2011! A rapid success, but one that’s completely logical. Barely the time to snap your fingers: as an intern, she created the Marketing and Web-marketing function; she was hired upon graduation as the Sales and Marketing-Communications Manager, and in August, 2014, went up the last step when she became the hotel’s General Manager.
This graduate, who decided to attend Vatel after doing prep school in philosophy and literature, dreamed of “tackling the problems in running a hotel.” And here she is! Now she’s in charge of operational management, team management, recruitment and training, procurement as well as heading the marketing and communication department, where she has a provable track record.
“The hotel was a recent one that lacked visibility for its client base. My internship allowed me to outline the Marketing Manager function that I was hired for when I finished school,” she explained.
Here, marketing has highly strategic stakes: “For a 28 room hotel like La Villa Madame, what’s really important for us is not to be devoured by distribution that take a 12 to 25% commission. So your strategy has to target this point, being based on customer loyalty. There are lots of supports and digital strategies and your e reputation are part of them.
So that’s why I really worked on raising our on-line presence.” She also put in place a room price strategy, assisted by a specialist in yield management. She also excels in her communication policy, with, amongst others, the creation of Secrets de Madame, a monthly event featuring artists who open Villa Madame’s doors to Parisians, as well as a blog that spreads the name of this gem of a hotel on Internet. “I feel like I’m the spokesperson for independently owned hotels, and each and every day I learn more about them,” added Elsa.
The hospitality industry will continue to thrive in the future with new and exciting challenges: the war between distributors, the craziness of social networking, multi-concept hotels, etc. Independently owned hotels and restaurants and chain hotels or large palaces are completely different.” In any case, her story is a testimonial to the fact that Parisian independently owned hotels keep getting better.
In early September, the MBA students specializing in "Finance & Project Development" have made their return. We went to meet one of them and got some feedback.Read more
As part of its "tea, wine and culinary art" event, the Swiss Dojo Center opened its doors to students from Vatel Switzerland for a week of discovering the Valais region as well as various distinct flavors that tea, wine and gastronomy have to offer.Read more
Announced a few months ago, Vatel was undergoing the steps to becoming accredited as an “Ecole Supérieure”. As of October 12th 2018, it has successfully achieved this accreditation!Read more
On September 1st, on Vatel Switzerland’s campus, 86 newly graduated Vatelians, received their diplomas by the famous Swiss Mountaineer, Mr. Jean Troillet.Read more
On Monday morning, 80 new students arrived at Vatel Switzerland. The intake week was the occasion for these fresh new Bachelors to discover the school, the area, and to well prepare themselves for the academic semester ahead.Read more
September marks the return of our 2nd and 3rd year students from their internships. We talk to one of them to get the scoop on their experience!Read more
Robin Beney and Matthias Le Large, two 3rd year students, came in first place in the annual creative challenge of the Ecole Hôtelière de Lausanne out of over 40 participating hospitality management schools.Read more
Human Resources Director of one of the most beautiful Swiss Palaces, Florence Vialletel talks about her professional experiences, and Vatel students that she recruits for internships.Read more
After two days of auditing, the Vatel School in Martigny received the Swiss Eduqua label, recognizing its certification as a continuing educational institution.Read more
Vatel Switzerland is launching it's new MBA specialization Finance.Read more
On the special occasion of the launch of Vatel Switzerland’s new MBA Program, Marc Forestier, the Program Director and graduate of HEC Paris, gave us an interview.Read more
The 5th edition of the Graduation Ceremony takes off with a prestigious sponsorship and this year’s Event Ambassador, Mr. Leonard Gianadda.Read more
Une sélection d’étudiants de Vatel Martigny se sont distingués par leurs compétences à l’occasion du plus grand meeting aérien de Suisse organisé du 15 au 17 septembre 2017.Read more
MBA student, Aubane Rietsch, made her dreams come true by obtaining the position of Sales and Marketing Trainee.Read more
Vatel Switzerland had the honor to welcome the members of the executive management of the prestigious luxury hotel chain for the placement of trainees and the recruitment of their future international executives for their 5* Hotel in Paris.Read more
Laura Pasquier explains her latest internship opportunityRead more
Cynthia Abi Khalil and Antoine Swaelus, 2nd year students of the bachelor international class, worked during 5 weeks of their practical courses to organize the gastronomic fortnight Vatel international cuisine under the theme of Belgium.Read more
Three of our 3rd year students of the international class worked during their last practical week in order to gather students with their families around one royal family table, to enjoy a lovely dinner with a warm cozy atmosphere.Read more
Florence Delhaise, class of 2015 has won the 2017 Bucherer Trophy for the best receptionist in SwitzerlandRead more
Vatel Switzerland’s newest Event Ambassador reaches the summit!Read more